About V2 Strategy Advisors
Helping Home Services Business Owners Maximize Their Exit
At V2 Strategy Advisors, we specialize in helping home services business owners prepare, position, and execute successful business exits. Whether you're looking to sell now or planning for the future, our expert team ensures you maximize your business’s value and secure the best deal possible.
Our Mission
To provide strategic guidance, expert insights, and proven exit planning strategies to home services business owners, ensuring they achieve the highest possible valuation and a seamless transition when selling their business.
Why We Exist
Industry-Specific Expertise – Unlike traditional advisors, we specialize in home services businesses, giving us deep insight into what buyers want.
We’ve Been in Your Shoes – Our founder, Matt Hullander, successfully built and sold a multi-million-dollar home services business. We understand the challenges and opportunities that come with selling a business firsthand.
Maximizing Your Value – Most business owners leave 20-30% of their value on the table by not properly preparing for a sale. We help ensure that doesn’t happen.
A Process Built for Business Owners – We break down the complexities of business sales into a structured, strategic process that keeps you informed and in control.
Who is V2 Strategy Advisors?
Matt Hullander
A nationally recognized entrepreneur, Matt has built businesses in real estate, hospitality, e-commerce, and home services.
After growing and selling one of the country’s leading home remodeling companies, he co-founded V2 to help others do the same.
Matt’s accolades include:
Businessman of the Year
Contractor of the Year
BBB Torch Award (twice)
Remodeling Magazine’s “Big 50”
Featured industry speaker and podcast guest
Whether mentoring individuals or helping companies find their next chapter, Matt is passionate about helping others reach their potential and climb.
Chad Haney
With over 30 years of experience as the owner and operator of a large-scale pest control company, Chad knows firsthand the highs, lows, and tough calls of growing a service business. After successfully exiting his own company, Chad now advises others on how to do the same.
He brings a relatable, roll-up-your-sleeves approach to mergers and acquisitions — not just in pest control, but across the home service industry.
Chad works directly with owners to:
Grow through strategic acquisition
Prepare for a successful exit
Navigate buyer conversations with clarity and confidence
Because he’s been there, Chad brings more than advice, he brings perspective.
Terry Baker
With more than 20 years of experience in marketing strategy, brand positioning, and business advisory, Terry brings a unique perspective on how home service companies are perceived by buyers and valued in the marketplace. His experience spans both local home service brands and national enterprises.
At V2 Strategy Advisors, Terry works alongside business owners to help them understand the strategic factors that influence buyer confidence, marketability, and long-term enterprise value.
Terry helps owners:
Evaluate how their business is positioned in the market
Identify opportunities that strengthen buyer confidence
Prepare strategically for acquisition conversations and exit planning
Because in today’s market, how a company is perceived can be just as important as the numbers behind it.
James Purgason
With over 14 years of experience as a CPA at nationally recognized firms, culminating in his admission to partnership, James has built a career at the intersection of accounting, finance, and transaction advisory. After joining a fledgling CPA firm, as their 4th member admitted to partnership, James led the tax and transaction advisory practices, resulting in firm revenue tripling in under three years, which played a key role their successful exit to a top 25 firm nationally recognized CPA firm.
James has also served as CFO for a private equity commercial real estate investment firm and a portfolio of operating companies, giving him firsthand experience managing growth, capital, and complex financial decisions. As a general partner, he has participated in the development of over $50M in commercial real estate.
He brings a practical, numbers-driven approach to advising business owners — combining deep accounting expertise with real-world transaction experience. Over the course of his career, James has advised on more than $500M in total transaction value.
James works with clients to:
Navigate transactions with clarity and confidence
Prepare for growth or exit
Understand the financial story behind their business