Most owners get one shot at an exit. We help home service owners maximize value, minimize regret and know exactly what comes next. We've sold our own companies, so we've sat in your chair.
Matt grew and sold one of the country's leading home remodeling companies. Chad ran a large-scale pest control company for 30+ years before his own exit. They started V2 to give owners the advice they wish they'd had.
Private equity, platform vs. tuck-in deals, common seller mistakes and the “second bite of the apple.” More videos →
Why sell, why now and what you want after. Retire, stay on, or roll equity into something bigger. The answer shapes every step that follows.
Each vertical gets its own page: buyer landscape, what drives multiples and recent deals. Built for owners, and for search.
Owner to owner. Your goals, your timeline, your team, no pitch deck.
What the business is worth today, and what would move the number before you go to market.
A targeted, confidential process to the right buyers: strategics, PE platforms and family offices.
Diligence, terms and close, plus a plan for your people and for your next chapter.
Every engagement also draws on a brand strategist and a CPA who has advised on more than $500M in transactions.
Terry BakerFounder · Positioning & buyer perception
James Purgason, CPAPartner · Financials & transactions
Our founders built and exited home service companies. We know the business from the truck, not just the spreadsheet.
Home services is all we do, so we know the buyers, the multiples and what moves them.
We represent owners, never buyers. No conflicts, no split loyalties.
Your team and customers hear about it when you decide, not before.
Terms, earnouts, rollover and your role after close, weighed together.
A plan for your people and your next chapter, built in from the start.
Tell us a little about the business. A founding partner will call you, not a junior analyst. Nothing goes to your team, your customers or buyers.
